Research Processes – Assorting Valuable Sources – Week 2

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List of valuable sources that will enhance + benefit my practice:

JOHN, LK, EMRICH, O, GUPTA, S, & NORTON, MI 2017, ‘Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes’, Journal of Marketing Research (JMR), vol. 54, no. 1, pp. 144-155, viewed 9 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=3a5d5962-1d9a-465c-83da-4d035a072450%40sessionmgr103&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=121264897&db=bth >

Sedley, R 2010, Social media marketing Richard Sedley,online video, London : Henry Stewart Talks, 2010, viewed 9 March 2017, <https://hstalks-com.ezproxy.uow.edu.au/t/1652/social-media-marketing/?business&gt;

Rice, L 2016, ‘Develop high quality social media content’, Horizon: Journal of the National Religious Vocation Conference, vol. 41, no. 4, p. 11, viewed 9 March 2017, < http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=c75c7a31-63a2-4684-923d-18bb65ca4cab%40sessionmgr120&vid=1&hid=122 >

Watkins, B, & Lee, J 2016, ‘Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding’, International Journal Of Sport Communication, 9, 4, pp. 476-498, SPORTDiscus with Full Text, viewed 11 March 2017, <http://eds.b.ebscohost.com/eds/detail/detail?sid=e79e98ae-9d9e-48af-a9d3-81c3b486197e%40sessionmgr120&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=120963524&db=s3h >

JARVEY, N 2016, ‘INSTAGRAM’S PLAN TO STAY IN THE PICTURE’, Hollywood Reporter, no. 22, p. 36, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=589ef11b-f708-44f3-a774-4d4e03aae82d%40sessionmgr104&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=116856004&db=f6h >

Phua, J, Jin, S, & Jihoon, K 2017, ‘Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention’, Telematics And Informatics, 34, 1, pp. 412-424, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=5c128a6c-2b8f-44d3-88f1-875d2b228e03%40sessionmgr101&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=16217242&db=inh >

Frier, S 2016, ‘Instagram Tries to Ease Users Into Shopping’, Bloomberg Businessweek, 4499, pp. 49-50, Health Business Elite, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=e96a4a4d-1c3c-462b-8d39-fda92a0f4f21%40sessionmgr120&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=119374175&db=heh >

Kauflin, J 2016, ‘How A New York Restaurant Uses Instagram Influencers To Drive Sales’, Forbes.com, p. 1, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=08dd1b91-5e9a-48c3-be0b-10d1bb45b287%40sessionmgr101&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=118439229&db=heh >

Latiff, ZA, & Safiee, NS 2015, ‘New Business Set Up for Branding Strategies on Social Media – Instagram’, Procedia Computer Science, vol. 72, p. 13, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=8bd89ba7-6e88-46a5-942c-c4fcf2313f94%40sessionmgr101&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=edo&AN=111976587 >

Millington, A 2015, ‘Is Instagram ‘the art gallery of the future’?’, Marketing Week (Online Edition), p. 1, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=809f5ae8-0b2a-446b-9e36-529deaedcec1%40sessionmgr120&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=102818409&db=bth >

Joe, P, Seung-A Venus, J, & Jihoon, K 2016, ‘GRATIFICATIONS OF USING FACEBOOK, TWITTER, INSTAGRAM AND SNAPCHAT TO FOLLOW BRANDS: INFLUENCE ON BRAND COMMUNITY-RELATED OUTCOMES’, American Academy of Advertising Conference Proceedings, p. 145, viewed 11 March 2017, < http://eds.b.ebscohost.com/eds/detail/detail?sid=b027fa7d-4a74-48c8-be30-a8d1cf486a3d%40sessionmgr103&vid=0&hid=122&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=118578269&db=bth >

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